Antoine Harary
Directeur France
Ancien Responsable des études et enquêtes de la Direction de la Communication du Groupe PSA PEUGEOT CITROEN où il assurait notamment la gestion et pilotage des études conduites par les Directions du Comité de Direction Générale (internes et externes) et la réalisation des études d’image médiatique du Groupe et de ses Dirigeants.
Ancien Directeur de Département chez Occurrence, où il prenait notamment en charge les budgets internationaux (EADS, AREVA, TYCO…) et a développé l’expertise de l’Institut en matière d’évaluation du Sponsoring (Meeting et Open Gaz de France, Roland Garros pour Adidas…) et des événements (Mairie de Paris, Conseil Généraux, création de produits d’évaluation en partenariat avec l’ANAé…)
Ancien analyste média chez SPOTTER, pour le compte du Comité International Olympique et des principaux sponsors des J.O.
Chargé de Cours au CELSA-Sorbonne depuis 2005
(Evaluation des Relations Publiques, Master2)
Diplômé du CELSA-Sorbonne (Relations Publiques Internationales) et de l’Institut d’Etudes Politiques d’Aix-en Provence (Marketing, Sciences-Politiques)
Associate Director
StrategyOne, Paris
Antoine Harary heads up StrategyOne Paris.
Prior to coming to StrategyOne, Antoine has served in a number of research and administrative roles. Antoine was previously a Senior Research Manager at the communications department of PSA Peugeot Citroen, the largest French and second largest European car manufacturer. Antoine was in charge of internal research for Group 200 000 employees, conducting media analysis and corporate reputation research, reporting to the Group Head of Communication.
Antoine was also a former department manager at Occurrence, a research institute specializing in measuring communication impact and image audits. At Occurrence, Antoine was the lead on international accounts, including firms such as EADS, AREVA, TYCO, and Adidas, and Practice Leader on Sponsoring and Events evaluation.
Antoine has an extensive background in media analysis. He was the former Media Analyst for SPOTTER, where he was a daily media report team member covering the 2000 Sydney Olympics. He performed media analysis for the International Olympics Committee and Olympic Game’s main sponsors.
Since 2005, Antoine has also been a lecturer at CELSA - Paris Sorbonne. He teaches Measuring Communications and Managing Brands.
Antoine is a native French speaker and is proficient in Italian and English. He received a Masters in Public Relations from CELSA – Sorbonne and a Masters in Political Science from Science Po-Aix with a major in Marketing and Communication.
Strategy
Explore our 3-step process that makes us unique among market research companies.
Tools & Products
Examine the vast range of research products and analytical techniques used to help clients plan their most effective strategies.
Result
Learn how we’ve responded to various challenges across a broad range of industries and issues.