With our global presence, multiple practice areas, and diverse client roster, StrategyOne has an extensive information bank of pioneering research.
Whether studying the attitudes of Boomers, Washington elites, socially concerned consumers, American voters, or men at home, StrategyOne brings a fresh, intellectual curiosity to research.
We invite visitors to review our many landmark studies and engage us in exploring their relevance.
Whether studying the attitudes of Boomers, Washington elites, socially concerned consumers, American voters, or men at home, StrategyOne brings a fresh, intellectual curiosity to research.
We invite visitors to review our many landmark studies and engage us in exploring their relevance.
Studies and Papers
- Trust Barometer
- An international study conducted in eighteen countries among opinion elites that focuses on the principles of trust in business. Data exist on:
- Industries: Health care, Pharmaceuticals, Biotech/life sciences
- Companies: AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Merck, Monsanto, Novartis
- “Info-entials” - 25-34 year old opinion elites in 12 countries
- An international study conducted in eighteen countries among opinion elites that focuses on the principles of trust in business. Data exist on:
- Reputation Tracker
- This new reputation tracking tool complements the Trust Barometer with monthly global reporting of reputation ratings, factors and added client questions.
- This new reputation tracking tool complements the Trust Barometer with monthly global reporting of reputation ratings, factors and added client questions.
- Health Engagement
- A proprietary, multi-country study looking at the changing needs and expectations of the general public and the “New Health Infoentials.” The study compares each group’s:
- Health Values/Priorities
- Sources of Influence & Information
- Stakeholder Relationships & Perceptions
- Means of Influencing
- Expectations for the Future
- A proprietary, multi-country study looking at the changing needs and expectations of the general public and the “New Health Infoentials.” The study compares each group’s:
- Beltway Barometer
- A unique survey panel that monitors the attitudes of Washington, DC’s opinion elites
- A unique survey panel that monitors the attitudes of Washington, DC’s opinion elites
- Good Purpose
- An annual global survey on consumer awareness, attitudes and involvement with good causes, and what brands should be doing on social purpose.
- An annual global survey on consumer awareness, attitudes and involvement with good causes, and what brands should be doing on social purpose.
- Boomer Insights Generation Group
- Research on the new rules of communications for marketing to Boomers and what it takes to connect with this influential audience.
- Research on the new rules of communications for marketing to Boomers and what it takes to connect with this influential audience.
- Men at Home
- An examination of the role men play in the home today, specifically:
- Men’s evolving roles and responsibilities in the home
- Male purchase patterns
- Attitudes towards men’s shifting roles
- An examination of the role men play in the home today, specifically:
- Blog Studies
- Brand-relevant developments in online conversation are monitored on a daily, weekly and monthly basis. Through analysis and interaction within blogs, message boards, etc., we generate key insights into the people driving and participating in online conversation.
- Brand-relevant developments in online conversation are monitored on a daily, weekly and monthly basis. Through analysis and interaction within blogs, message boards, etc., we generate key insights into the people driving and participating in online conversation.
Strategy
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Tools & Products
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Result
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