StrategyOne has conducted custom research across the globe. Our targets are as diverse as our offerings and have included audiences ranging from CEOs to toy buyers to retired military officers to auto enthusiasts to Washington opinion elites.

By combining integrated custom primary research with media analytics, StrategyOne can offer full-spectrum analysis that incorporates the voices of the consumer and media.

Studies and Papers

Our research has helped clients:
  • Map the competitive landscape
  • Learn from their customers and identify new ones via microtargeting
  • Design new products and services
  • Effectively enter new markets
  • Benchmark and track the success of a communications campaign
  • Track media coverage and identify new communications strategies
  • Create and test advertising
  • Manage issues and mitigate crises
  • Develop critical executive communications
  • Better understand their workforce
  • Position and frame complex issues
  • Track elite opinion across continents
  • Develop thought leading intellectual property

Case Studies

Market Research
Destination Marketing Committee – Market Strategy
Products and Services Company – Global Corporate Positioning and Strategy
Product Safety Testing Organization – Master Narrative Dial Testing
Government Agency – Messaging and Narrative Development
Professional Medical Association – Microtargeting
National Trade Association – Global Positioning and Messaging
Media and Conversation Analytics
Confectionery Manufacturer – Research for Proposal Development, Master Narrative
Global Beverage Company – Journalist Favorability and Influencers
Financial Services & Investment Firm – Key Market Analysis, Favorability and Spokespeople

Strategy

Explore our 3-step process that makes us unique among market research companies.


Core Values

Learn more about the core values that drive us.


Tools & Products

Examine the vast range of research products and analytical techniques used to help clients plan their most effective strategies.