StrategyOne

Qualitative Methodologies

• Media Monitoring Reports

  Electronic reports that highlight key competitors and industry coverage. Reports are e-mailed directly to your distribution list – daily, weekly, etc. Reports include headlines linked to scanned articles of the print version or full text of online/web articles. Link to archive allows review of past reports. Stories collected from your most important media – print/online, broadcast and/or social media.



• Landscape Analysis

  Provides overview of an industry, a geographic market, issue or competitor(s). Identifies topics driving discussion, key competitors and influencers cited in coverage, messages that are communicated, top outlets/journalists leading the discussion.



• Scorecard Analysis

  Help evaluate the effectiveness of communication efforts; identify opportunities to capture media coverage, sustain PR programs and assess competitive threats. Analysts compile reports and present both quantitative and qualitative data. Ideal for management, sales, brand managers, Consumer and Corporate PR.



• Advanced Analytics

  Comprehensive analysis of media coverage to track industry trends, inform its media positioning strategies, evaluate if and how competitors participate in the trend discussion. Analysts make recommendations on ways client can differentiate itself from its competition and secure desired media positioning.



• Brand Descriptor Tracking

  Understand your positioning in the media to help craft/validate business and communications strategy. Track over time to measure the change in the positioning over time to gauge success and opportunities.



• Competitive Intelligence and Branding Strategy

  Analysts help clients make educated decisions on the introduction of a new product or service line using Michael Porter’s Five Forces and other analytical frameworks.



• Literature Review

  White paper synthesis of current academic and non-academic research on particular topics undertaken to inform research or communication strategy.

Media and Conversation Analytics Products Brochure