StrategyOne

Qualitative Methodologies

• Focus Groups

  Qualitative technique involving 6-10 members of a target audience discussing concepts, messaging, creative executions, etc. in an intensive two-hour open-ended session.



• In-depth Interviews

  Qualitative technique involving one of our professionally trained interviewers exploring high-level stakeholder opinions, perceptions, lexicon and communication in a 10-30 minute session. We offer in-depth interviews as one-on-one, dyads and/or triads.



• Ethnographies

  Qualitative on-site research which involves real-world observations to give clients the behavioral and experiential aspects of key audience attitudes and perceptions.

Quantitative Methodologies

• Telephone Surveys

  Quantitative technique designed to measure key stakeholder opinions that are representative, projectable and potentially media releasable.



• Online Surveys

  Quantitative technique designed to measure key stakeholder opinions in a quick and cost effective manner that also allows the flexibility to include visual and interactive elements not available in traditional telephone surveys.



• Omnibus Services

  Multi-client surveys which run in regular intervals, and allow clients to pay per question. StrategyOne’s omnibus services include: US consumers, international consumers in up to 62 different countries, and DC opinion elites (Beltway Barometer).

Proprietary Research Products

• Capital Cities Influencer Network

  A highly targeted survey of elite policy influencers living in key governmental and world business capitals.
   



• The Beltway Barometer

  Monitors the attitudes of Washington, DC’s opinion elites.



• Quarterly Beltway Barometer Omnibus

  Collect insights from D.C. elites, while avoiding the costs of an entire stand-alone survey.
  



• PolicyPulse Healthcare

  A qualitative research tool that targets U.S. policy experts at think-tanks and in academia, within the healthcare industry.
  



• PolicyPulse Energy

  A qualitative research tool that targets U.S. policy experts at think-tanks and in academia, within the energy and utilities industry.
  



• Momnibus

  Provides a quick turnaround, cost-effective methodology for collecting data among this influential consumer audience.



• Mom.0

  An online survey among technology enthused moms (n=500) with children 0-17 in the home.
  



• MomStrong

  An online survey among health enthused mothers (n=500) with children 0-17 in the home.
  
  



• GenY Workforce

  An online survey among adults, age 18-32, with jobs.



• GenY Moms

  An online survey among moms, age 18-32, with children 0-17 in the home.



• GenY Scholars

  An online survey among adults, age 18-32, currently enrolled in a college or university.
  



• GenY Achievers

  An online survey among college educated, white collar professionals, age 18-32.



• SpotCheck

  Gauges audience response to advertising via online and perception analyzer dial technology.



• SpeechMap

  Uses perception analyzer dials to measure a speech’s impact and identify the most powerful language.



• Capitol Cooridors

  A highly targeted survey of elite policy influencers (n=1,000) living in the 50 state capitals (n=20 per state).



• Congressional Advisory Panel

  Gain in-depth insight into the opinions and perceptions of former Chiefs of Staff.

Proprietary Research Techniques

• The Persuasion Model

  Provides a state of the art message testing framework.



• The Relationship Index

  Benchmarks and tracks an organization’s relationship with key stakeholders across multiple key dimensions.



• MicroTargeting

  Identifies target audiences using groundbreaking demographic, psychographic and behavioral segmenting techniques.



• Delphi (predictive) Panels

  Predictive analysis technique that allows StrategyOne to estimate future behaviors or conditions.



• Dial Testing

  State of the art perception analyzer technology which can track perceptions of visuals/speeches in real time using pre/post test metrics and dials.



• Eye Tracking

  The latest in ad-testing technology, in which clients can easily track where participants look at ads and for how long, without cumbersome equipment.



• Online Communities

  Provides opportunities to conduct both qualitative and quantitative research designed to understand the stakeholders’ thoughts and feelings as well as to create a unique way to interact with a company’s stakeholders at a fundamental level in the form of forums, blogs, surveys and focus groups.

Research Solutions

• Association

  Comprehensive suite of research solutions, tailored to our Association clients, including campaign structure and success measurement, as well as measuring perceptions of the industry, market, positioning, and membership.



• Public Affairs

  Full suite of solutions, based on our extensive experience, designed to create a successful, evidence-based public affairs program which can target elite policy maker audiences.



• Crisis Management

  Designed to help clients handle impending issues/crisis situations by quickly and intelligently informing a successful communications strategy.



• Membership Affinity

  Tailored to member-driven clients, membership affinity helps clients recruit new members, gauge current satisfaction levels, address current member concerns, re-connect with lapsed members and map member priorities.



• Trade Show/Conference

  100% customizable program, which allows clients to target conference attendees and gain instant feedback and generate media-genic data which can be presented either at or after the event.



• Issues Management

  Designed to help clients uncover potential issues within their current strategic approaches and proactively prevent potential crisis situations.



• Corporate Reputation

  StrategyOne works with clients to select company-specific reputation metrics in order to generate an accurate and evidence-based reputation tracking system.



• Employee Engagement

  A specialized and customizable research process, designed specifically for employee opinion research to ensure a communications campaign is as resonant internally as it is externally.



• Data Audit

  Dual-layered process which allows StrategyOne to transform a client’s volumes of pre-existing information/data into an effective, evidence-based communications campaign.