In a crowded world of “me-too” corporate missions, StrategyOne has helped many global brands and companies elevate their positioning from one of product focus to that of social relevance.
Why Thought Leadership Research?
- Raises awareness of a company or brand and what it stands for, beyond product framework
- Empowers stakeholders to make a change — in belief or behavior
- Allows a company or brand to speak in an authoritative manner on a social issue
- Expands the category reference in which a company or brand is permitted to operate in
- Creates an emotional connection with a company or brand
- Allows a company or brand to differentiate itself in a crowded marketplace
The Process
StrategyOne implements a rigorous research process, including collaboration with leading experts. Partners have included leading academics, medical experts and social innovators. Research is designed to meet the highest standards of excellence for media and academia.
Deliverables
A media friendly summary plus an in-depth academic white paper developed in conjunction with the study’s collaborator. Previous papers have been presented at international academic and medical conferences and published in leading subject journals.
Examples of recent thought leadership work include:
- Unilever/Dove - “The Real Truth About Beauty:” Ten-country study exploring women’s attitudes towards beauty. StrategyOne’s work was the basis for Dove’s successful “Campaign for Real Beauty.”
- Unilever/OMO - “Children and Nature:” Eleven-country study among mothers examining the effects of children’s limited involvement with nature on their personal development.
- Barilla – “Share the Table:” Examination of Americans’ beliefs, practices and barriers related to family meals and shared dining.
- MS Collaborative – “Staying Connected:” An exploration of the technology needs of people living with Multiple Sclerosis, supporting a collaboration between Microsoft, Bayer and the National MS Society
