Market Research Online Communities (MROCs)
Our market research online communities (MROCs) go beyond the typical social site for stakeholders, and give clients a competitive advantage by seamlessly meshing outreach, media analytics and research into a comprehensive evidence-based communications offering.
Benefits
- Speed/Agility – Engage panels in real time to obtain rapid
insight on critical issues.
- Consistency and Continuity – Gather regular and consistent feedback, keeping the organization current with the thoughts and concerns of the community, as well as giving the ability to spot trends and evolving sentiment of a target audience over time.
- Venue Flexibility – Data capture can be via web, email, direct
conversation, web cast, etc. Venue can be customized to fit the
situation and/or the responding customer.
- Cost Effectiveness – Field multiple surveys as well as regularly
update communications content, webcasts and discussion
boards to the community with a moderate annual fee.
- Activation and Scalability- Increase the number of community members at any time.
Key Features
- Field surveys among the community
- Host focus groups among the community, with the additional ability to pull participants aside in a separate chat from the group to expound upon a particular idea
- Host forums to brainstorm on ideas
- Collect a vote among community members on a particular concept or idea
- Develop a community blog
- Collect in-depth demographic information on community members
- Collect suggestions from community members on what features they would like to have in the community
- Generate events calendars for community members or targeted community members
