Issues Management Research Solutions
StrategyOne's Crisis and Issues Management practice has multiple research solutions to help clients uncover potential issues within their current strategic approaches, and proactively prevent potential crisis situations. In short, we will help you identify and fix any weaknesses, before you are faced with a crisis.
Our programs are designed to:
- Gauge awareness of the issue.
- Measure the impact of the issues on the target audience.
- Test potential message frames on the topic.
- Identify the strongest positioning and messaging possible.
Specifically, Issues Management helps clients:
- Determine potential problems and unyielding elements of potential processes and strategies.
- Qualitatively and quantitatively test potential communication approaches among key stakeholders/target audience members.
- Design the optimal communication strategy to shield an organization from impending risk.
Our Issues Management solutions include:
- Our telephone interview option will give you quantitative data collected via live telephone interviews and state of the art CATI programming.
- We will work with you to customize your interview program to get the answers you need from the people you want.
- Online Surveys will give you a programmed quantitative data collection instrument, which will field to your target audience.
- Online surveys are ideal for fielding a survey to a larger audience in a time-sensitive manner, as well as to an international audience in a cost-sensitive manner.
- Dial testing gives you live, moment-to-moment feedback on any live action communication, including speeches and television spots.
- Dial testing is ideal for quickly generating, gauging, and adjusting live action communication based on feedback from your target audience.
- Scenario planning is a specialized research technique which essentially generates potential scenarios, designed to identify potential conflicts.
- Scenario planning is a critical element of Issues Management, giving clients the ability to predict the future and design proactive communication strategies, or re-structure their current processes and strategies.
