About Focus Groups
StrategyOne offers a variety of qualitative research solutions as part of our suite of evidence-based communications research products. We give clients invaluable insights into their target audience, allowing them to make better strategic and tactical decisions and improve their ability to target their message.
Specifically, focus group research gives us the ability to:
- Gain rich and detailed insights into the thinking and sentiment of target audience members.
- Brainstorm and gauge reactions to potential messaging and strategies.
- View members of the target audience discussing and considering client-relevant issues, on-site or online.
Ideal For:
- Concept Exploration: Gauge top of mind perceptions of the target audience.
- Sensitive Topics: Probe an issue or topic that is difficult to survey.
- Niche Audiences: Gauge sentiment among small and/or elite target audiences.
- Message Exploration: Brainstorm on potential messaging and strategies.
- Message Testing: Gauge reactions to potential messaging and strategies.
- Ad Testing: Measure reactions to specific ad concepts.
- Target Audience Mapping: Map underlying motivations and partialities of target audience members.
Focus Group Tool Kit:
Our custom designed focus groups utilize a variety of focus-group techniques, including:
- Mind Mapping
- Value Laddering
- Visualizations
- Perceptional Mapping
- Story Boarding
- Collage Work
- Card Sorts
- Product Mapping
We Can Target…
- General Consumers
- Niche Consumers
- Washington Opinion Leaders/ Policy Makers
- Trade-Specific/ Profession-Specific Consumers
- Internal Employees
Each member of our senior staff has been trained in advanced moderator techniques from the renowned RIVA Institute, and together have conducted over 600 focus groups across America. Each member of our staff has been trained in advanced data collection methodologies, including projective and metaphorical questioning, to ensure high quality analysis.
Contact Us
To learn more, please contact us at information@StrategyOne.net
