StrategyOne’s Data Audit service is designed for clients who have pre-existing research and data, but need analysis and strategic recommendations to translate these insights into action.
We have a dual-layered Data Audit process, which allows us to transform your volumes of information into an effective, evidence-based communications campaign.
Phase 1: Information/Data Inventory
- Audit to identify insights that are relevant to a future communications campaign.
- We conduct a comprehensive scan and documentation of all relevant data, determining the key findings and relevant information to your potential campaign.
- “Gap analysis” to determine what (if any) additional research needs to be done.
- After our in-depth analysis, we determine what further research may be needed, to ensure you launch the optimal campaign.
Current Customer/Member Analysis
- Segment your customers/members, based on pre-determined, key demographics.
- As a part of the initial audit, we will also scan and analyze any customer/member information you have, in order to give you customized recommendations.
- Enhance with additional consumer data (if needed) to provide better segmentation, intelligence and insight.
- In order to ensure a demographically- up to date strategy, it may be necessary to conduct additional membership and affinity demographic research.
Current member analysis allows us to deliver a report which includes demographics and develop an overall analysis which is segmented and can target key members.
Phase 2: Strategic Recommendations
- Perform new research (if any), such as:
- Benchmarking
- Message testing
- Data tracking
- Dial testing
- Create and deliver a preliminary report of all analysis, including messaging recommendations.
- We deliver a report, including analysis and recommendations based on your old data, and any new research conducted.
