Consumer and Marketing Research
StrategyOne's Consumer and Marketing practice provides comprehensive consumer research, analysis and consulting services to help you successfully navigate today's challenging marketing environment.
Whether you are selling a health care product, financial service, consumer brand, or new technology, StrategyOne's skilled researchers will work with you to design the most effective research methods to meet your specific needs. We offer a wide-range of primary and secondary research services including focus groups, in-depth interviews, telephone and online surveys, ethnographies, media monitoring and landscape analysis.
Our custom consumer research services can help you:
- Explore customer perceptions of your brand, product and service.
- Gauge the temperature of public discussions surrounding your brand that are visible in both tradition and digital media platforms.
- Generate and test potential messaging concepts that will help promote your brand among target consumer segments; provide quantitative evidence demonstrating the optimal messages to communicate.
- Establish baseline data regarding the perceived reputation of your brand that can be tracked over time.
- Monitor brand believability, relevance, uniqueness and motivation (BRUM) within the context of your competitive space.
Contact Us
To learn more about our approach to consumer and marketing research, please contact us at consumer@strategyone.net.
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