Capitol Corridors is a nationwide, political elite polling product specifically designed to monitor political discourse at the state level. This unique research tool leverages a similar methodology to StrategyOne’s proprietary Washington, DC-focused Beltway Barometer survey, enabling data-driven decision making and message testing in all 50 state capitals.
Methodology: A quantitative telephone survey fielded among n=1,000 opinion elites in the 50 state capitals (n=20 per state).
Who You Will Reach
Capitol Corridors targets state policymakers and influencers, screened for their employment in elite organizations (such as state government), high levels of income, newspaper readership and college education.
Eligible panel members will be any of the following:
- State-level political contributors (those who have donated $500 or more to state-level candidates)
- Think tank academics
- Trade association executives and board members
- NGO executives and board members
- County chairman (Republican and Democrat)
- State central committee members
- Staff and members of the North Carolina General Assembly
- Registered Lobbyists
- Influential pundits at key media outlets
- College and university leadership and trustees
- Gubernatorial appointees to state boards
To ensure we interview the highest quality respondents, we utilize additional screening criteria including:
- Zip code
- Political activity
- Place of employment
- Income level
- Education
What You Can Learn
This unique research product allows clients to benchmark perceptions and test messaging regarding key issues with “hard numbers” from an elite audience of state-level political contributors, think tank academics, senior executives and influential media nationwide.
Specifically, this tool allows us to:
- Test messaging, refine and prioritize themes and concepts.
- Assess perceptions and awareness of current issues nationwide.
- Determine key stakeholder priorities and convert those priorities into measurable metrics.
- Evaluate prospective messengers/spokespeople for potential campaigns.
- Strategically inform an evidence-based communications campaign.
- Track key metrics in conjunction with the clients overall communications strategy.
Contact Us
To learn more, please contact us at information@StrategyOne.net.
