About the Capital Cities Influencer Network
This unique research product, maintained by StrategyOne, targets the most politically elite, influential and engaged citizens living in the following key governmental and world business capitals:
The Capital Cities Influencer Network allows clients to obtain quantifiable benchmark and key branding metrics among a statistically reliable sample within each nation’s capital. The Network makes up the “echo-chamber” among which key regulators work and live, and is an important barometer of governmental attitudes and actions.
Benefits
- Gauge opinion leader perceptions of an industry, company, product, brand, organization or campaign.
- Benchmark decision-maker targeted communications campaigns.
- Track the success of a decision-maker targeted communications campaign.
- Construct an effective communications campaign utilizing evidence-based themes and messaging.
- Target one or all cities within the Network
Deliverables
- A custom-designed survey instrument
- Full data tables
- A report, outlining key findings
- As our main deliverable, we will generate a custom corporate reputation “scorecard” for each capital city. Each score card includes the core metrics that would be utilized across each target audience, including metrics such as image, positive news recall, ad effectiveness, issues awareness, perceived license to operate, and market orientation.
Contact Us
To learn more, please contact us at information@StrategyOne.net.
