Washington, DC London Brussels New York, NY
To map the opinion landscape in New York, we will field a highly targeted telephone survey of 400 New York region opinion shapers.
Respondents from our New York Barometer panel are screened for engagement in the following activities:
Live exclusively in the most affluent and highly educated area zip code clusters in the New York media market.- Hold at least a 4-year college degree.
- Live in households making more than $100,000 per year.
- Are heavy consumers of elite media.
The New York Barometer allows our clients to:
- Quantitatively benchmark attitudes and opinions of elite business and financial executives (VP and above) in New York before a communications campaign launch.
- Gauge the opinion landscape in New York and understand how image differs among New York Opinion Elites.
- Test key messages and proof points that will resonate with this elite audience.
- Determine campaign messaging that needs adjustment.
- Identify optimal messengers.
- Gauge how far elite opinion in New York can be moved with the messages available.
- Measure the overall effectiveness of a communications campaign.
- Gain valuable insights to structure future campaigns.
To learn more, please contact Robert Moran.
