Washington, DC                    London                    Brussels                    New York, NY

To map the opinion landscape in London, we will field an online survey of cultural and political leaders whose views and decisions help shape the mood of the country. Specifically, this online survey targets 150 senior cultural and political leaders from the following areas:

The London Barometer
  • The city and business
  • Communications and PR
  • Media
  • NGOs
  • The public sector
  • Politics

The London Barometer allows our clients to:

  • Quantitatively benchmark attitudes and opinions of elite business and financial executives in London before a communications campaign launch.
  • Gauge the opinion landscape in London and understand how image differs by party, ideology, age and role.
  • Test key messages and proof points that will resonate with this elite audience.
  • Determine campaign messaging that needs adjustment.
  • Identify optimal messengers.
  • Gauge how far elite opinion in London can be moved with the messages available.
  • Measure the overall effectiveness of a communications campaign.
  • Gain valuable insights to structure future campaigns.

To learn more, please contact Robert Moran.